I love it when the industry Gs and OGs starts to win outside of the industry, granted music puts money on their table but business is business at the end of the day.
Just like Cassper Nyovest has a deal with Ciroc, AKA has a deal with Reebok and has a partnership with Cruz Vodka with whom he is their brand ambassador and has a signature drink with them, Anatii is working to drop his signature cocktail with Courvoisier while being a brand ambassador to Puma apparel and Riky Rick being a brand ambassador to Vaseline, that’s a major win for the culture, the hip-hop culture that has employed more youth out there than most industries combined.
Mr Cashtime, K.O is the latest brother to cut himself a check, a lucrative deal with Japanese international company, Asics to land a partnership for their new apparel ASICSTIGER™ that is new and wanted to spread its wings on the African market and according to them, K.O was the perfect and the right person for the partnership
“K.O is our man!” they said.
For those who don’t know about ASICSTIGER™, let me break it down for you with the help of asics.com/za:
ASICSTIGER™ is a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.
K.O who recently stole the music industry as he released back to back hit records with his two hit singles ‘Waya Waya’ and ‘Fire Emoji’ which featured Cassper Nyovest and AKA respectively is on his way to take over the fashion industry as he is now in solid consolidated partnership with apparel giants, Asics under their new apparel line ASICSTIGER™.
“Leaving a legacy is something that is at the top of my list,” commented the hip hop artiste, rapper, songwriter known as ‘Mr Cash Time’ on the partnership. “Especially coming from where I come from – entertainment. Our careers are not guaranteed to last long, so while the spotlight is on you, you need to be able to establish yourself outside of the entertainment realm too, much like professional athletes also. They need to look into things like that, so for me that is how your legacy is built, you can have one hot song now, but tomorrow when you don’t have it, how do you survive.” KO said speaking exclusively with Asics as they begin a legacy.
Taking it to social media, as usual, K.O was as humbled as usual as he expressed his gratitude to @asicstigersa and his business partner @tsholosa, @sartori_theempoweredathlete for making this all come to fruition.
” A new legacy begins: My honor and pleasure to share with you the news of my newly formed partnership with @asicstigersa! Thank you to my business partner @tsholosa, @sartori_theempoweredathlete and the @asicstigersa team for bringing this vision to fruition. I am super stoked for us to do culture-shifting stuff in SA and worldwide as we build together from this day forth!” ~K.O posted on the gram the day he went public with the announcement.
Since the deal was finalized, K.O has been rocking some Asics apparel that makes us want to go to the nearest store and cop ourselves some Asics apparels of our own. Keep it on his Instagram account to know how you are supposed to rock a clean, neat look with Asics apparel and still look cool while you are rocking sneakers.
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A new legacy begins: My honor and pleasure to share with you the news of my newly formed partnership with @asicstigersa! Thank you to my business partner @tsholosa, @sartori_theempoweredathlete and the @asicstigersa team for bringing this vision to fruition. I am super stoked for us to do culture-shifting stuff in SA and worldwide as we build together from this day forth! #ASICSTIGER #LEGACY