Nasty C is probably on cloud nine after he signed a lucrative deal with an international music conglomerate, Def Jam Recordings.
Nasty C through a joint venture with Universal Music Africa has finally shaken hands to an exclusive pact with Def Jam Recordings.
The rapper from Durban, who has made the city proud time after time made his official U.S debut with his recently released hit record dubbed ‘There You Go’ on Apple Music Beats 1 with Ebro Darden yesterday, March 26 at 4:30 p.m. ET.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa.” Def Jam Recordings interim chairman/CEO Jeff Harleston said, “Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
Ever since Nasty C dropped his debut mixtape, ‘One Kid, A Thousand Coffins’ in 2012 with a sophomore mixtape dubbed ‘Price City’, Nasty C has since grown as a rap artiste working with established artistes both in South Africa and internationally.
Nasty C real name Nsikayesizwe David Junior Ngcobo over the years has worked with A$ap Ferg, French Montana, Anatii, Runtown, YoungstaCPT, worked with Davido and Cassper Nyovest on two separate projects, with featuring T.I and Big Sean on his unreleased songs bound to be on his ‘Zulu Man With Some Power’.
The ‘Juice Back’ hitmaker has even gone on to win several music awards including four Metro FM Music Awards, South African Hip Hop Awards’ ‘Best Freshman’, nominated for 2019 BET Hip Hop Awards in the best international flow category and an MTV Europe Music Award.
Clearly, Nasty C has been holding down the entire African rap scene over the years ever since he went mainstream, not only his city in Durban. Nasty C has almost become synonymous with Good African rap music and thanks to his consistent hard work, he is now an international artiste already having made his official U.S debut.
“It’s powerful to be a part of the Def Jam family,” added Nasty C. It’s an iconic record label and has made the careers of many of the artists I look up to.”
On the side, Nasty C has brand endorsement coming from three major and international brands with Puma, Red Bull, and Mercedes.
Nasty C is also a Forbes “Africa Under 30” and GQ Musician of the Year honoree, having multi-platinum records in ‘SMA’, ‘Jungle’, ‘King’ both coming from his successful sophomore studio album ‘Strings and Bling’ that has seen him earn two South African Music Awards and two All African Muzik Awards(AFRIMMAs)