Kid Tini took to social media to tell the whole world that artistes owning their masters, at the end of the day is irrelevant for a lack of a better word.
Currently, Kanye West is having a rant of the year on Twitter fighting for fellow rappers to own their own masters even though he has been denied to buy his masters back since he can afford to buy them back.
coming back to SA, Ambitiouz Entertainment signed rapper, Kid Tini isn’t convinced that owning your own masters are irrelevant but at least he has a blind spot in his statement.
He doesn’t entirely believe that it’s irrelevant for artistes to own their masters, he only doesn’t see the importance of any artiste owning their masters if they don’t have a hit record out.
“Don’t let em play you kids. Here’s what they’re not telling you, in most cases, owning masters is irrelevant if you ain’t got no hits/big records,” stated Kid Tini.
Don’t let em play you kids. Here’s what they’re not telling you, in most cases, owning masters is irrelevant if you ain’t got no hits/big records.
— Sound Mind (@KidTini) September 18, 2020
Cassper Nyovest on the other hand believes the bonafide accomplishment any artiste could ever have is owning their own masters because that is what will sustain any musician when all the fame, glory, money, plaques are all gone.
Cassper Nyovest owns all of his masters from the get-go and advice every other artistes out there to the same if they are keen on having a better and sustainable life in the future.
“This gone be a few SA rappers 10, 20 years from now. Fighting with majors to buy their masters back. After all the fame, the money, the glory, the radio number 1s! You will be left with nothing to show but plaques if you don’t get your business right from the get-go,” said Mufasa.